D.B. Grady, writing for The Atlantic, performs an excellent takedown on the marketing campaign for Modern Warfare 3, which includes Sam Worthington and Jonah Hill as first-person characters within the game, concluding with the grotesque tagline - "There's a Soldier In All of Us."
The Hideous Marketing of 'Modern Warfare 3'
The citizens of this country have already gone out of their way in the last 10 years to seperate themselves from the military they sent to fight their battles. The average citizen's "participation" in the wars in Iraq and Afghanistan have been reduced to fading yellow magnets on cars, and obscene, selfish complaints about paying the taxes that are required for military health care, benefits, etc.
An advertising campaign trying to co-opt a soldier's experience - even in the silly, hipster style of this commercial - manages to be both brilliantly cynical and brazenly hypocritical.
If the commerical featured the two characters acting Jewish military officers fighting at the Wailing Wall, and concluded with "There's a Hebrew in All of Us," there would rightfully be protest after protest. I would be rightfully considered a grotesuqe obscenity.
The commerical is offensive, degrading, and casually disrespectful to every real soldier who fought for the country since Lexington and Concord in 1775.
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